FAQ’S of Social Media Marketing – Bascom Computer Education

FAQ’S of Social Media Marketing

Breadcrumb Abstract Shape
Breadcrumb Abstract Shape
Breadcrumb Abstract Shape

What is Social Media Marketing (SMM)?


Social Media Marketing is the use of social media platforms like Facebook, Instagram, X (formerly Twitter), LinkedIn, and others to promote a product, service, or brand. It involves creating content, running ads, engaging with followers, and analyzing performance.

Why is social media important for my business?


Social media increases brand awareness, drives traffic to your website, improves customer engagement, and generates leads and sales. It also helps build brand loyalty and provides insights into customer behavior.

Which platforms should my business be on?


It depends on your target audience. Common choices include:

  • Facebook – general audience

  • Instagram – visual and lifestyle brands

  • LinkedIn – B2B and professional services

  • X (Twitter) – news, updates, and real-time engagement

  • TikTok – younger audience and short-form videos

  • YouTube – video content and tutorials

What types of content work best on social media?

  • Images & videos

  • Stories & reels

  • Infographics

  • Polls & quizzes

  • Blog links

  • User-generated content

  • Behind-the-scenes posts

  • Testimonials

5. How often should I post on social media?

Answer:
Consistency is key. A good rule of thumb is:

  • Facebook: 3–5 times/week

  • Instagram: 3–7 times/week

  • Twitter: 1–5 times/day

  • LinkedIn: 2–3 times/week
    Adjust based on your audience’s engagement.

6. What is the difference between organic and paid social media?

Answer:

  • Organic: Free content posted to engage followers.

  • Paid: Ads or sponsored posts designed to reach a broader or more targeted audience.

7. How do social media ads work?

Answer:
Social media platforms allow you to create targeted ads based on demographics, interests, behavior, and more. You set a budget, choose your audience, and pay per impression, click, or action.

8. What’s the ROI of social media marketing?

Answer:
ROI depends on your goals—whether it’s traffic, leads, brand awareness, or conversions. Tools like Google Analytics, Facebook Ads Manager, and social media insights help track ROI.

9. How long does it take to see results from SMM?

Answer:

  • Organic: Usually 3–6 months for noticeable growth.

  • Paid: Can show results within days or weeks depending on budget and strategy.

10. Can I do social media marketing myself or should I hire an agency?

Answer:
You can do it yourself if you have the time and skills. However, hiring a professional or agency ensures consistency, strategy, design quality, and analytics, especially for businesses with larger goals.

11. What tools do social media marketers use?

Answer:

  • Content creation: Canva, Adobe Spark

  • Scheduling: Buffer, Hootsuite, Later

  • Analytics: Google Analytics, Sprout Social

  • Ads: Facebook Business Manager, LinkedIn Campaign Manager

12. What is a social media strategy?

Answer:
A social media strategy outlines your goals, target audience, content plan, posting schedule, and performance tracking to ensure consistent and effective marketing.

13. How do I grow my followers organically?

Answer:

  • Post consistently

  • Use relevant hashtags

  • Engage with followers

  • Collaborate with influencers or other pages

  • Run contests or giveaways

  • Share user-generated content

14. How do I handle negative comments or reviews?

Answer:

  • Respond calmly and professionally

  • Address the concern publicly and then take it to private messages

  • Never delete unless it’s spam or abusive

  • Show that you care and are willing to resolve issues

15. How much does social media marketing cost?

Answer:
Costs vary based on strategy, goals, and whether you use paid ads or hire a professional. Budget can range from $200/month (DIY) to $2000+/month (agency with paid ads).